Have you ever wondered why search engine rankings are imperative for website traffic? Search engine ranks are your website’s position in a search result; and, a website must be in the top rank for better visibility amongst its users. Studies show that about 75 percent of online users do not go past the first page of search results, making it imperative for the websites to adopt SEO techniques to boost top ranks in SERP. Professional seo company recommend their clients to adopt SEO methods to improve the search rankings, as most of the traffic comes from organic search. Review here the tools used by various companies to measure and improve the website traffic. Even though paid ads like Google ads and Facebook ads can place websites in top slots of SERP, studies reveal that about 53 per cent of website traffic comes from an organic search. This finding, even more, necessitates the need to learn the best SEO techniques for a highly trafficked website. Follow some great tips to improve your website’s search rankings and help drive loads of traffic to your websites.
How to make your websites the best-searched site?
A top rank in the search engine result page (SERP) entices the audiences to visit your website, which inadvertently invites excellent positive outcomes for your brand. Thus, to attract ample organic traffic into a website, the webmaster must aim to include necessary SEO features into his website. Find out how the best websites reign the top rankings despite the changing search algorithms.
Five impressive ways to reach the top ranks of SERP
Link building- the best strategy to popularize your website
Link building is the top strategy that can boost the reputation of your brand. A mention of your website from a trustworthy site can improve your site’s credibility. However, to earn links from reputed sites may need quite an outreach. Establish good connections with famous bloggers, webmasters, and publishers to promote your contents. Earning a link also helps the audience to discover your website.
Optimizing the contents
It’s a given that good contents can impact good traffic. However, to make your content visible in search engines, you need to implement multitudes of optimization techniques. This may require thorough research about the audience, relevant keywords and topics; and incorporating them into your contents, meta tags and headers. Creating lengthy contents can double your chances of securing the top SERP ranks.
A responsive website is a trend.
Making the sites mobile responsive is becoming imperative for a good search result. As the audiences are becoming more glued to handheld devices, there is a growing demand for responsive websites. Smooth navigation and better readability is thus a significant factor for a website’s popularity, no matter in whatever device it is viewed.
Boosting the click-through ratio
CTR is another factor that can improve your search engine ranks. CTR is the percentage of viewers clicking on your website URLs from the search engines. You can ensure a good CTR by including the core keyword in the title tags as well as the meta-description. Also, make use of schema markups like how-to or ratings in your page.
Optimized images and videos
Reading is tiresome for a majority of the audience. Hence, incorporate as many images and video contents to your website for better outreach. Optimizing the multimedia contents with keywords can further improve your site’s visibility. Audiences also prefer video transcripts and attractive thumbnails of the multimedia contents.